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Cart Rounds : 25,000 *
Qualified Impressions Per Golf Course : 75,000
*Based on National Golf Course Owners Association (NGCOA) statistics 2006.
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Minimum Courses |
Cost Per Qualified Impression |
Duration |
Recall |
| National |
250 |
$.035 |
15 min |
85% |
| Regional |
50 |
$.0375 |
15 min |
85% |
| State / Local |
N/A |
$.04 |
15 min |
85% |
| Number of Courses |
X |
75,000 Qualified Impressions |
= |
Total Qualified Impressions |
| Month |
Qualified Impressions / Million |
| January |
3.0 |
| Febuary |
3.0 |
| March |
3.0 |
| April |
3.1 |
| May |
4.0 |
| June |
4.0 |
| July |
5.0 |
| August |
4.0 |
| September |
3.0 |
| October |
3.0 |
| November |
3.0 |
| December |
3.0 |
Total Qualified Impressions 44.1 million
National Buy:
National: Entire U.S.
Total Golf Courses: 588
Qualified Impressions: 44.1 million
Price: $1,543,500
Sample Campaigns
Regional Buy:
Sunbelt Region: Florida, Georgia, North Carolina, South Carolina
Total Golf Courses: 114
Qualified Impressions: 8,550,000
Price: $320,625
State Buy (California):
Total Golf Courses: 36
Qualified Impressions: 2.7 million
Price: $108,500
Local Buy (Los Angeles):
Total Golf Courses: 16
Qualified Impressions: 1.2 million
Price: $48,000 |
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